A series of videos about the owners of private companies and entrepreneurs who have chosen Sberbank for their business. Business owners are sharing their experience of cooperation with Sberbank, talking about the convenience of using the acquiring system from Sberbank. We were given the order to tell the story of each client-owner of the business, thereby, using the example of real users, to show all the advantages of choosing Sberbank as a bank serving the business, as well as to attract new clients. As a result, we managed to create a series of videos, increase brand awareness and attract new customers.