An avatar is a detailed description of one specific person, a client. Sberbank's avatar helps, taking into account the targeted user action. Objective: To tell about the principle of operation of the Avatar from Sberbank, its relevance and super capabilities. Solution: Create a 3D video and explain to users what the Avatar consists of, where the information about the client comes from, demonstrate with a specific example how in real time Avatar analyzes the information and selects from all available offers and communication channels the most suitable for the current customer journey. Based on the results of the work done, our client was very pleased with the result.